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Everything you need to know about data. In plain language.

Nonprofit Data: About Us


Definition: Data is the facts, figures or information allow us to draw conclusions. Data is often numerical but they can also be things like words, sounds, symbols, and images.


  • program participant first/last names

  • donor information

  • donation amounts, etc.

Importance: like in any industry, data is useful in helping us better understand our work to make sure we get the highest quality results. This is never truer than when our missions are to help marginalized communities with, often, scarce resources like staff, money and time.  


Definition: resources you provide to particular programs or processes in your nonprofit.


  • Money

  • Staff

  • Volunteers

  • Space

  • Partnerships

  • Consultants, etc.

Importance: collecting and understanding the resources you put into a program helps you effectively plan and evaluate that work in order to help maximize it.


Definition: an output is what your programs or processes of your nonprofit produce, typically represented as a number and/or percent. They are easy to collect and produce but don’t mean that a program or process is successful.


  • Numbers of meals

  • Number of people served

  • Hours of programming

  • Locations of programming

  • Jobs created, etc.

Importance: like inputs, outputs are often the first level of data that funders request in their reports. They are important for showing a funder(s) that the money provided was used to execute on a commitment that was made during the request for funding.


Definition: the process of gathering/collecting specific facts, figures and/or information within a system. The system can be online (digital) or offline (paper-based) and the goal is to collect accurate data so that it can be analyzed to answer questions and evaluate/assess results.


  • Program registration

  • Completing surveys

  • Filling out forms

  • Video recordings

Importance: data is becoming increasingly more important in society and that’s no exception for nonprofits. More funders are looking to data to help define whether or not the funding provided was successful in what it was intended to do. If we’re not successfully collecting and storing this information, it will become more and more difficult to attract and retain funding for our work.

Nonprofit Data: FAQ
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